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Campus Kickoff was our first foray into building games for the teen market. Engagement with the game was so successful, we incorporated gaming into our seasonal strategy. 
  To build awareness and enthusiasm for our popup shop touring bus and with the key insight that our audience is highly engaged with app gaming, our team built an irresistible and addictive Pac-man inspired game. 
Campus Showdown pits schools against each other in a race for the biggest PINK party of the year, held on their campus! Engagement with the program was so successful, we repeated the activation in all five years I was with the brand!
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