After joining Amyris, we hired the Brooklyn based branding agency Red Antler. Equipped with extensive consumer research on our demographic and purchase behavior, we defined the brand ethos, designed the packaging of the core baby and mom assortment
Internally, I led a small team of art directors and copywriters to launch our mobile friendly DTC site on the Shopify platform. Building out a robust content strategy was crucial in building and retaining a loyal customer base.
Pipette1_image2a.png
Pipette_site_mobile.png
Pipette_site_desktop.png
Pipette_site_mobile_4.png
PDP_Desktop.gif
Pipette_site_mobile_2.png
We partnered with Wayfarer Studio and our brand ambassadors to introduce the product line and benefits while bringing light to the joy of parenting in three humorous episodes.
Pipette1_image4.png
Pipette2_image1.png
prev / next