To support the launch, we developed a welcome kit sent to 100 key influencers. The kit included one of each sku, with colors tailored for each individual. We also designed sampling sachets that were included in e-commerce orders and sampled at beaut
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Working with D3, I led the development of the gondola design for domestic and international retail partners - Sephora, Space NK and Mecca. I attended prototype reviews to validate the quality of material, photographic imagery and product fit.
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Working closely with the digital design director, I concepted and produced all launch imagery including individual and group product photography, swatches of every shade, and a community shoot of real women wearing every shade of the makeup line.
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